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Customer Experience Standard
GCS CX Certified™: A Standard for Customer Experience Excellence
An independent customer experience certification that assesses, benchmarks, and improves CX performance across every touchpoint of your customer journey.
GCS CX Certified™
The customer experience journey
1Measure customer experience performance
2Assess CX across every touchpoint
3Benchmark against the CX standard
4Improve identified experience gaps
5Certify and maintain the standard
What is GCS CX Certified™?
GCS CX Certified™ is a customer experience standard built for organizations that want proof, not assumptions, that their customer experience holds up across the full customer journey — from awareness to loyalty.
Where CSAT and NPS capture a single moment, GCS CX Certified™ evaluates the customer experience as one continuous journey, measuring performance against a defined customer experience standard rather than isolated scores.
Organizations that complete the certification walk away with a documented CX benchmark, a clear map of experience gaps, and a mark of customer experience excellence they can share with customers and partners.
9Journey stages assessed
360°Omnichannel coverage
1Unified CX standard
100%Independent assessment
How certification works
From measurement to certification
Every organization moves through the same five stages on the way to becoming GCS CX Certified™.
01Measure
Capture CX data across the customer journey, beyond CSAT and NPS alone.
02Assess
Run a full customer experience assessment across every touchpoint.
03Benchmark
Compare performance against the GCS customer experience standard.
04Improve
Close the customer experience gaps the assessment uncovers.
05Certify
Earn the GCS CX Certified™ mark of customer experience excellence.
Why get certified
Built for organizations serious about CX
GCS CX Certified™ gives leadership a customer experience standard they can measure, defend, and improve on year after year.
1
One CX standard, not scattered scores
Replace fragmented CSAT and NPS snapshots with a single customer experience standard applied consistently across departments.
2
A documented benchmark
Get a clear customer experience benchmark you can track over time and use to justify CX investment internally.
3
A recognized mark of excellence
Show customers and partners a verified standard of customer experience excellence, backed by an independent assessment.
Related
Explore the CX assessment cluster
GCS CX Certified™ builds on a full set of customer experience assessments.
CX Certification
How organizations become certified in customer experience.
Explore CX Certification →
CX Assessment
Measure what your customers actually experience.
Request a CX Assessment →
Customer Experience Assessment
See what a CX assessment actually evaluates.
Learn the methodology →
Customer Journey Assessment
Find the gaps across every customer touchpoint.
Assess your journey →
FAQ
Common questions about GCS CX Certified™
Who is GCS CX Certified™ for?
GCS CX Certified™ is designed for organizations that want to formally assess, benchmark, and improve their customer experience rather than rely on CSAT or NPS alone.
How long does it take to become GCS CX Certified™?
Certification follows the full journey — measure, assess, benchmark, improve, and certify — and timelines depend on the size of the customer journey being evaluated.
What makes GCS CX Certified™ different from a standard CX audit?
GCS CX Certified™ evaluates the customer experience as one continuous journey against a defined standard, rather than scoring departments or channels in isolation.
Ready to become GCS CX Certified™?
Start with a customer experience assessment and see where your organization stands against the standard.
Apply for the GCS CX Certified™
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